Nom de Guerre






Nom de Guerre is a New York based creative collective founded by Holly Harnsongkram, Wil Whitney, Devon Turnbull, and Isa Saalabi. The concept of the collective is to combine basic and diverse influences from art, fashion, and various New York City subcultures to create a composite culture and product.

Nom de Guerre opened October 2003, in downtown Manhattan on the corner of Broadway and Bleecker Street. Invisible to the average passer-by, the subterranean space is inspired by underground sites such as bunkers, tunnels, and archaeological digs, creating a sense of otherworldliness.

Nom de Guerre has the look of a high-end Army/Navy outpost with an emphasis on utilitarian basics; and since its inception, has been a destination for young New Yorkers who comprise the burgeoning art and music scene.

The Spring/Summer 2008 collection is titled "Under The Open Sky". The American idea of Manifest Destiny and its bygone Industrial Age inspired the clothes -- when blue collar Americans wore suits and rolled up their sleeves. Rugged denim jeans mixed with finely tailored, tropical wool suits recall the era; along with smart cotton shirts in stripes and floral prints that evoke the images in a nickelodeon. The collection also features subtle sweater prints inspired by Pendleton blankets - a staple of the age. Finally, weather resistant fabrics updated in technical polys accent the collection, true to the ideology of Western expansion.

The Nom de Guerre store also features collaborative outerwear made with Mackintosh of Scotland; footwear made with Converse Jack Purcell, Russell Moccasin Company and Tricker's London; and sunglasses made with Oliver Peoples.