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Men.Style.com August 2005
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Battle Line
An edgy collective’s debut pieces hit the mark
Nom de Guerre, the menswear store hidden in a downtown
New York basement, is expanding from selling other people’s
luxury basics (A.P.C. and Rogan are faves) to offering it’s own
line of utilitarian, upscale clothes as well. Rather than your
standard overpriced T-shirts, the Guerre gang—including ex-
Marc Jacobs cohort Isa Saalabi (who ran the sorely missed
Williamsburg boutique Isa) and graffiti artist Devon Ojas—have
cooked up a wardrobe’s worth of signature gear: outerwear
($600 to $800), shirts ($210), denim ($200 to $275), and
cashmere knits ($400 to $500), most of it manufactured in
Tokyo. “It’s the utilitarian aesthetic we’re interested in,” says collective
member Holly Harnsongkram, adding that spring
selections will be edgier and more offbeat. “Everything should
be useful and versatile.” Skinny jeans and military jackets aside,
the pick of the range is undoubtedly the New Wave-y spotted
schoolboy cardigan seen here—it’s the perfect accompaniment
to that pseudonym you’ve been considering. — Mark Ellwood
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