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MUSIC MEETS FASHION
NOM DE GUERRE FOR ADIDAS
BLACKBOOK: Which subcultures or music scenes are
associated with Nom de Guerre?
Holly Harnsongkram: New York subcultures; punks, the downtown
art scene of the 80’s, skaters.
BB: Historically, youth cultures have appropriated the Adidas
logo. In working with the brand, what image were you hoping to
create?
HH: We chose to use the most basic tracksuit-it has the feel of
all of Adidas’s wide history at once.
BB: If a soundtrack accompanied your look book, what would
be some of the tracks?
HH: “Blue Sky and Yellow Sunflower” by Susumu Yokota,
“For Today I Am a Boy” by Antony & the Johnsons. “Save Me
Dear” by Ghostface Killah. “Hey Ma” by Cam’ron, “Needles in
the Camel’s Eye” by Brian Eno. The list goes on.
BB: Soft Circle (featuring Hisham Bharoocha, pictured left)
performed at the preview of NDG’s fall/winter collection. Is their
a link between their sound and your clothes?
HH: The Soft Circle sound ranges between exploratory high
energy and aggressively deep meditation-we like it!
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