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Nom de Guerre - New York’s premier underground clothier crosses the river and
launches its own men’s label
You won’t find a more in-the-know shop in New York than Nom de Guerre. In fact you
might not find it at all- it has no sign and is located below ground level on the corner of
Broadway and Bleecker Street. But this fall, the four design-minded friends who operate
the store have brought their street fashions above ground. First, they’ve launched their
own military-inspired menswear collection. Items like a shawl cardigan, a buffalo-plaid
jacket, and straight-leg jeans give it a kind of stylish British-hooligan vibe...
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