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Nom de Guerre
When you were starting out what was your original goal and has
it changed since then?
The store and the clothes that we make, are inspired by our
surroundings and our friends. We wanted to make a product
that we would be happy with. It’s a goal we thought would keep
us on track in all aspects.
How do you balance “art & commerce” from your perspective?
We decided early on that if we just do our best and if we were
happy with the outcome, then at least we would have
succeeded at that-we could sleep at night even if we were to fail
commercially.
How did it feel to wear your own garment for this shoot?
We wear the clothes that we make everyday.
If you could style a musician or a band who embodies the
identity of your brand who would that be?
There are so many bands that we like, it would be hard to
choose.
What would it mean to take your brand to the next level?
There is always room for improvement and we are just working
on making those improvements.
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